Expanding into the European market presents unique challenges for international manufacturers. As a Malaysian producer of high-quality disposable gloves, Medrux is committed to providing reliable medical supplies across the globe. However, growing our presence in Europe required overcoming high expansion costs, strict GDPR regulations, and the challenge of reaching the right buyers efficiently.
To scale effectively while maintaining compliance, we partnered with XpandFlow, a specialist in GDPR-compliant LinkedIn outreach, to streamline our B2B lead generation process.
Overcoming Expansion Challenges
Entering the European market comes with significant hurdles:
- High operational costs – Setting up a local sales team and infrastructure can be expensive and time-consuming.
- Strict data protection laws – Cold outreach methods like emails and calls are heavily regulated under GDPR.
- Finding the right buyers – Engaging with hospital procurement managers and medical distributors requires a targeted approach.
Instead of building an in-house sales operation, we sought a cost-effective and compliant solution to connect with key decision-makers.
A Smarter Approach to B2B Growth
By working with XpandFlow, we implemented a structured, LinkedIn-based outreach strategy that allows us to:
- Identify high-potential leads – Reaching the right medical buyers and distributors who need disposable gloves.
- Ensure GDPR compliance – Conducting all outreach in line with EU data protection laws.
- Engage prospects with personalized communication – Moving away from ineffective cold emails to tailored LinkedIn messaging.
- Expand efficiently without a local sales team – Reducing overhead costs while maintaining direct access to key decision-makers.
Driving Growth & Market Expansion
Thanks to this approach, Medrux has been able to:
- Increase engagement with European buyers while staying fully compliant.
- Generate high-quality leads without the need for costly in-house sales efforts.
- Expand our presence in new markets through a scalable and efficient outreach strategy.
By embracing smart, GDPR-compliant lead generation, Medrux is strengthening its position in Europe while continuing to deliver high-quality disposable gloves to the healthcare industry.
Want to learn more about our products? Get in touch with us today.
